With the increased reliance on digital technologies, pharma companies' outreach to healthcare providers needs to be thoughtful, efficient, and respectful. An AI-driven, omnichannel strategy makes this possible by giving every member of customer-facing teams visibility across communications.
Janssen Therapeutics is pushing patient engagement, with a touch of social media, for marketing HIV medication Prezcobix.
A new report from Relatient, A Data-Driven Guide to Patient Access Succes, highlights how focusing on data accuracy and relevance can enhance the performance of healthcare practices.
Continuing education has been a back-door conduit for pharmaceutical money to keep flowing to physicians, despite the disclosure laws that have put a stigma on pharma gifts to prescribers.
Anyone who watches TV knows pharmaceutical ads dominate commercial breaks and leave many wondering, “Well, I am just sitting on the couch eating a sandwich, and I don’t feel like getting up, does that make me depressed?” Companies clearly want to appeal to consumers, in fact they spend an estimated $4 billion a year in […]